With the rise of several popular social media channels, Facebook is facing tough competition. However, if you are a brand or company looking to promote or sell your products and services, Facebook is still the number one choice. The easy UI of the platform combined with the wide audience base it has makes it one of the most popular social media channels in the world. And to get successful on Facebook, you need to have “likes” on your page. In the past, we covered some of the mistakes to avoid with your Facebook marketing. This article will discuss the 5 most important things you need to know about Facebook likes. Also, as a bonus, we will share some tips that can help you to get more Facebook likes.
How “Likes” on Facebook Can Help Your Business?
Nowadays, “likes” are being placed on a lower priority on Facebook than they used to. The reason is the advent of paid advertisements and engagement. However, “likes” still play a crucial role on Facebook. Below are the 5 most important things to know about Facebook likes:
1. Users’ interest
Likes from a user denote that the visitor is expressing interest in your brand. They might be interested in hearing from you about the product. This can lead you to create a personal relationship with the user and they might convert into a customer. Research on Facebook suggests that people who “like” posts are more active users. They are more likely to engage with posts and pages. Also, these users do click on links that may lead them to your website. So, “likes” are proof that users are showing interest in your brand.
2. Email marketing
Once a user likes your post, you have their links stored in your Facebook fan base. You can use the list to send mass emails to people who have liked your post but are yet to like and follow your page. You have a readymade list of interested users at your disposal and you can use it as you wish. The best part is that you can segregate these users based on age, location, and gender. So, you can send customized messages to a particular user base that falls in the same age group. But there is a catch, do not overuse this marketing tactic as it might come across as needy. Use it wisely so as to not disappear from users’ minds.
3. Facebook Insights
There is an analytic component on Facebook called “Insights”. It is a part of every Facebook page. “Insights” is a collection of data that can be used for curating your marketing strategy. “Insights” contain data such as the age, location, and gender of your user base. Plus, it also details the fan activity on your page. All this data can help you out when you are working on drafting a marketing strategy for your brand.
Watch this video to get some more tips:
4. Traffic on the website
If you have a website, it is a good idea to place a “like” button on your site. Placing a “like” button on your website is quite simple as it has a small code that needs to be embedded on your site. Whenever someone clicks that button, your website gets featured on their Facebook newsfeed. And once your website has been featured on their newsfeed, be assured of their friends, family, and acquaintances checking out your page and website. A simple “like” button has promoted your brand to a wide network without you having to individually approach them.
5. Good Content gets a wider reach
The more the number of “likes” on your page and posts, the more your content gets promoted on the social media platform. People who have liked your brand may share it on their other social media accounts. This can get you more traffic from other places apart from Facebook. Plus, once they like and share your page and posts, it shows up on their newsfeeds. From there, their friends can get curious about your brand and your content will get an even wider audience base.
Want to Get More Likes on Facebook?
1. Update your page
Keep your Facebook business page updated with all the details and a catchy and relevant profile picture and cover picture. The first thing a user notices, when they visit your page, is these tiny details. So, make sure they find what they are looking for. Also, create a simple URL that is easily searchable.
2. Create unique content
Your content must be unique and it should represent your brand. Do not jump on the trend wagon just for the sake of it. Be creative with your content and entertain your audience. As you know, all the experts say that content is King.
3. Schedule your content
Work on your post’s timings and frequency. Too much or too less content can put off your audience. Also, if you post at the wrong time, you might miss the window your users are active in. so schedule your posts accordingly.
Watch this video to learn how to do it:
4. Cross-promote
It is always a good idea to promote your brand on all platforms that you are active on. Traffic from other channels can be directed to your Facebook page. This will get your brand a wider reach and more likes.
5. Be part of a community
Either create a group on Facebook or be part of one such group that caters to your niche. This helps you to gain more insight into the users’ minds and you can curate your page and posts accordingly. You can also learn some trade secrets from companies in the same category as you.
Conclusion
In conclusion, while the landscape of Facebook marketing may have evolved with the introduction of paid advertisements and increased emphasis on engagement, “likes” remain a vital component for businesses. They signify users’ interest and potential conversion into customers, offer opportunities for email marketing, provide valuable insights through Facebook Insights, drive website traffic, and expand your content’s reach. To maximize your “likes” and Facebook presence, ensure your page is up-to-date, create unique and relevant content, schedule posts strategically, engage in cross-promotion, and actively participate in relevant communities. Embracing these strategies will help you harness the enduring power of “likes” to elevate your brand on Facebook.
