If you’re a pizza lover in the Philippines, you’ve probably heard about Angel’s Pizza — and if you haven’t, you’re seriously missing out. Known for its signature chewy hand-tossed dough and unique flavors like the Angel’s Pepperoni and Creamy Spinach Dip, Angel’s Pizza has become a rising star in the local pizza market. With the growing demand for affordable, high-quality pizza, opening an Angel’s Pizza Franchise could be a smart and profitable business move.
As someone who’s been covering the franchise industry for over a decade, I’ve seen how Angel’s Pizza has carved out a niche in the Philippine market. The combination of affordable pricing, consistent product quality, and strategic marketing has made it one of the fastest-growing pizza brands in the country. If you’re considering diving into the pizza business, here’s everything you need to know about starting an Angel’s Pizza Franchise — from costs to challenges and everything in between.
Why Angel’s Pizza Is Winning the Pizza Wars
The pizza market in the Philippines is fiercely competitive. Giants like Pizza Hut, Shakey’s, and Yellow Cab have dominated the space for years, so how did Angel’s Pizza manage to break through?
The secret lies in its value proposition. While premium pizza brands charge ₱500 to ₱800 for a single pizza, Angel’s offers a high-quality product at a more affordable price point. The brand also gained traction with its Buy 1, Take 1 promo — a game-changer that encouraged repeat business and customer loyalty.
Plus, Angel’s Pizza adapted well to Filipino tastes. Sweet-style tomato sauce, rich cheese blends, and flavors that cater to the local palate (like BBQ Chicken and Spinach Dip) have made Angel’s a go-to comfort food for many Filipinos.
Watch this video to get a glimpse:
How Much Does It Cost to Start an Angel’s Pizza Franchise in the Philippines?
Let’s talk numbers — because starting any franchise is a serious financial commitment. Opening an Angel’s Pizza Franchise requires a significant upfront investment, but the potential for return is strong if you get the location and operations right. Here’s a breakdown of the typical costs:
- Franchise Fee – ₱600,000 to ₱800,000
- Initial Investment – ₱5 million to ₱9 million (depending on location size and build-out)
- Royalty Fee – 5% of gross sales
- Marketing Fee – 2% of gross sales
The initial investment covers store construction, kitchen equipment, signage, initial inventory, and staff training. It’s worth noting that Angel’s Pizza franchises are flexible — you can open a full-store model or a smaller take-out and delivery model, depending on your budget and target market.
Mall locations naturally cost more due to higher lease rates, but the high foot traffic can lead to faster sales. A stand-alone branch in a residential area, meanwhile, will have lower rental costs but may take longer to establish a steady customer base.
Watch this video to learn more:
The Franchise Application Process
Starting an Angel’s Pizza Franchise in the Philippines involves a multi-step process. The company is selective about who it partners with because they want to protect the brand’s reputation and maintain product consistency.
- Initial Application – Submit a franchise application online or through the Angel’s Pizza head office. You’ll need to disclose your financial capacity and business experience.
- Franchise Orientation – If you pass the initial screening, you’ll be invited to a franchise orientation where the company explains the business model, costs, and expectations.
- Site Selection and Approval – Angel’s Pizza will assist in evaluating your proposed site for traffic potential and competitive advantage.
- Training – Franchisees and key staff must complete a training program that covers pizza preparation, quality control, customer service, and store management.
- Store Build-Out – Once the site is approved, the company will help with the store build-out and initial supply chain setup.
- Grand Opening – After a final inspection, you’re ready to open! The company will assist with the launch and initial marketing push.
The process typically takes 3 to 6 months from approval to opening, depending on the location and construction timeline.
✅ Pros and Cons of Owning an Angel’s Pizza Franchise
✅ Pros
✔️ Affordable Franchise Fee – At ₱600,000 to ₱800,000, the franchise fee is significantly lower than competitors like Pizza Hut and Shakey’s.
✔️ Strong Brand Recognition – Angel’s Pizza has built a solid reputation with its Buy 1, Take 1 promo and quality pizza. You’ll benefit from an established customer base.
✔️ Flexible Store Models – The option to open a full-service store or a smaller delivery and take-out model allows for greater flexibility based on your budget and market.
✔️ High Profit Margins – Pizza has high profit margins compared to other fast food products due to the relatively low cost of ingredients like dough, cheese, and sauce.
❌ Cons
❌ Competition – The pizza market in the Philippines is highly competitive, with established players like Pizza Hut and Yellow Cab dominating major cities.
❌ Quality Control – Maintaining consistent product quality across multiple locations can be challenging. Angel’s Pizza’s chewy dough and rich sauces require precise preparation techniques.
❌ High Marketing Fees – 2% of gross sales for marketing might seem small, but combined with the 5% royalty fee, you’re essentially giving away 7% of your revenue to the company.
What Successful Angel’s Pizza Franchise Owners Say
I’ve had the chance to talk to a few Angel’s Pizza franchisees in Metro Manila and Cebu. Here’s what they had to say:
👉 Location matters – A franchisee in Quezon City mentioned that his sales doubled after securing a spot near a university. “Students love pizza — and once they know they can get a second pizza for free, they keep coming back,” he said.
👉 Staff consistency is key – A franchisee in Cebu shared that product quality dipped when staff turnover increased. “You have to make sure staff follow the preparation guidelines exactly — even a slight change in dough consistency can affect customer satisfaction.”
👉 Online sales drive growth – A franchisee in Pasig City mentioned that 60% of his sales now come from online orders. “Partnering with GrabFood and Foodpanda boosted our visibility and customer reach,” he said.
Is an Angel’s Pizza Franchise Worth It?
If you’re looking for a profitable food franchise with moderate startup costs and a loyal customer base, an Angel’s Pizza Franchise is definitely worth considering. The relatively low franchise fee and high margins on pizza make it appealing for both first-time and experienced franchise owners.
However, success hinges on securing a strategic location and maintaining product consistency. If you open in a competitive area with poor foot traffic, you’ll struggle. But if you can secure a spot near schools, offices, or residential areas, the Buy 1, Take 1 model alone can drive consistent sales.
Tips for Success
👉 Pick the right location – Focus on areas with a high student or office population. Proximity to schools and business districts can drive repeat business.
👉 Stick to the recipe – Angel’s Pizza is known for its chewy dough and rich sauce — consistency is everything. Invest in staff training and quality control.
👉 Leverage online delivery – Food delivery apps like Grab and Foodpanda are game-changers in the pizza business. Make sure your store is properly listed and promoted.
👉 Monitor Costs Closely – Rent, staff wages, and ingredient costs can eat into your margins. Keep a close eye on expenses and adjust where necessary.
Final Thoughts
Starting an Angel’s Pizza Franchise is like crafting the perfect pizza — it’s all about balance. You need a solid location, consistent product quality, and an effective marketing strategy to succeed. The brand’s strong market presence and proven business model give you a head start, but success depends on how well you manage the day-to-day operations.
Pizza is comfort food — and in the Philippines, comfort food never goes out of style. If you play your cards right, an Angel’s Pizza Franchise could be the recipe for long-term success. 🍕
Contact Details
Web: angelspizza.com.ph
Facebook: www.facebook.com/angelspizzapastacombo
Twitter: twitter.com/angelspizza
Instagram: instagram.com/angelspizzaph
Email: mktg@angelspizza.com.ph
Phone No.: (02)725-4641
Address: Zuriel Pizza and Pasta, 170 Corazon de Jesus St., San Juan, Philippines
Jack is a self-made entrepreneur, who actually started out in the Military, then worked for the Government for a few years, until he finally made that bold step and started out his own online and offline businesses. He’s never looked back ever since, and hasn’t been happier…
