How to Start an El Bonito’s Franchise


el-bonitos-logo.jpgEl Bonito’s Ultimate Pizza Experience started in June 2002 by a young couple.  It’s name was taken from their first born son who was just 8 months old during that time.

They first started selling pizzas in bazaars, a couple of “tiangge” and school events in Manila.  After getting a positive feedback from customers, they were encouraged to put-up pizza food carts inside schools and company canteens.

In 2010, their first mall food cart opened in the New Divisoria Mall in Binondo, Manila.  They then ventured into having their product franchised.  Their franchising system was developed with the help of RK Franchise Consultancy Inc.  They are also a proud member of the Filipino International Franchise Association (FIFA).

El Bonito’s Ultimate Pizza Experience Products

Here are some of the pizza products offered by El Bonito’s



The images above were taken from the website of RK Franchise

Franchise Fee

Cost of El Bonito’s Franchise is P300,000

Franchise Inclusions

El Bonito’s franchise fee is inclusive of:

  • Trade Name and Proprietary Marks
  • Location Approval
  • Training for Franchisee and Staff
  • Procurement Program
  • Marketing Assistance
  • Opening Assistance
  • Operations Manual
  • Research and Development
  • Cart
  • Pizza Oven
  • Menu Board
  • Other Utensils

Other Information

  • Initial Term – 3 years
  • No Royalty
  • Required minimum space of 4 square meters

How to Franchise El Bonito’s

  1. Send your Confidential Questionnaire together with your Letter of Intent to RK Franchise Consultancy Inc.
  2. They will review your application
  3. You will then be invited to discuss the franchise details
  4. Your proposed location will be examined
  5. The Franchise Agreement will be executed
  6. Your outlet set-up and your staff training will begin
  7. You will be provided with pre-opening and marketing assistance

Contact Details


Contact them also through RK Franchising Consultancy: 

Manila Branch:


Phone nos.: (02)912-2946, (02)912-2973, (02)955-0734

Fax no.: (02)911-1966, (02)912-2973

Cebu Branch:


Phone nos.: (032)253-5010, (032)254-0473

Address: RK Franchise Consultancy Inc., G/F Minnesota Mansion, 267 Ermin Garcia St., Cubao, Quezon City, Philippines