How to Start an Emerald Durian Franchise


emerald-durian-logo.jpgEmerald Durian was born in 2006 in Davao by a couple at the time when they were having a hard time selling the extra durian fruits they were harvesting from their farms.  Their initial source of income was selling the durian fruits that are being harvested from 6000 durian trees on their 50 hectares farms but there were times that selling those much fruits were giving them a hard time and a lot goes to waste.  They then had an idea of using the extra durian to produce quality pastries and “pasalubong” goods.

Emerald Durian was inaugurated on June 14, 2006 and since then, became known for producing quality durian products in Davao.  They initially produced durian jams but now has over ten kinds of homemade goods and pastries.  Some of its products include durian filled pastries such as tarts, pastillas, empanada, hopia, polvoron, yema, cookies, cake, Brazo de Mercedes, roll, pie, pudding and buns.  They also offer other seasonal fruit-filled products such as pineapple, ube, macapuno and pumpkin.

They were given an Award of Excellence by Davao City’s Chamber of Commerce & Industry, Inc. for their Durian Jam for being one of the accredited brands of the Davao Branding Program and which also achieved the minimum criteria and qualifications for quality and safety standards.

The goal of Emerald Durian is for their products to not only be available in Mindanao but throughout the Philippines.  They are now offering franchise opportunities to those who are interested in distributing their products.  Their franchising system was developed with the help of RK Franchise Consultancy Inc.  They are also a proud member of the Filipino International Franchise Association (FIFA).

emerald durian products

Above are the products by Emerald Durian


Above is an image of Emerald Durian’s Food Cart

Franchising Packages

Emerald Durian is offering two types of franchising packages.  They are:

A. Cart Franchise

Franchise Fee: P180,000

Minimum Space Requirement: 4 square meters


  • Trade Name and Proprietary Marks
  • Site Approval
  • Cart on loan
  • First delivery of goods
  • Training for Franchisee and Sales Staff
  • Procurement program
  • Marketing Assistance
  • Opening Assistance
  • Operations Manual

Initial Term: 5 years

Capital Requirement: P350,000

Royalty: None

Advertisement Fund: None

B. Area Franchise

Franchise Fee: P350,000

Minimum Space Requirement: 80 square meters


  • Trade Name and Proprietary Marks
  • Site Approval
  • Training of Franchisee
  • Procurement Program
  • Marketing Assistance
  • Operations Manual
  • Research & Development
  • Rights to 3 carts location

Initial Term: 7 years

Capital Requirements: P 2 Million estimated

Royalty: 3% of gross sales

How to Franchise Emerald Durian

  1. Send them your comprehensive resume together with your Letter of Intent to their office address.
  2. The company will then review your application.
  3. You will be invited to discuss the franchise details
  4. Your proposed location will be examined
  5. The Franchise Agreement will be executed
  6. Outlet set-up and staff training will begin
  7. They will provide pre-opening and marketing assistance
  8. Your Grand Opening

Contact Details


Telephone no.: (084)218-7158

Fax no.: (084)370-1986

Address: Emerald Durian Palace, Zafra Highway, Apokon Road, Tagum City, Philippines

Contact them also through RK Franchising Consultancy: 

Manila Branch:


Phone nos.: (02)912-2946, (02)912-2973, (02)955-0734

Fax no.: (02)911-1966, (02)912-2973

Cebu Branch:


Phone nos.: (032)253-5010, (032)254-0473

Address: RK Franchise Consultancy Inc., G/F Minnesota Mansion, 267 Ermin Garcia St., Cubao, Quezon City, Philippines