How to Start a Waffle Time Franchise


waffle-time-logo.jpgWaffle Time started on September of 1998 which opened their first outlet in The Atrium Mall in Iloilo City.  They started penetrating and opening business outlets in Metro Manila in June of 2002.  This was then followed with outlets in Cebu, Cagayan de Oro, Davao and Dagupan.  Because of Waffle Time’s continued success and their customers multiplying, they started offering its brand for franchising on March 2004.  Since then, it started multiplying all over the Philippines becoming one of the best and well-known waffle brands in the country.

Their product line is a variety of flavored filled waffles which include American Hotdog, German Cheese Franks, Ham and Cheese, Cheese Delite, Bavarian Cheese Franks, Belgian Chocolate, Bavarian Cream, Tuna Salad, Canadian Bacon, Swiss Chocolate, Ultimate Ube, Pineapple Pleasure, Mango Magic, Spicy Chickendog, and New York Beef Franks.

Waffle time is a member of the Philippine Franchise Association (PFA).


Waffle Time Franchise Package Fees

The Waffle Time Franchise Package include these fees:

Package Cost – P250,000 (net of taxes)

Franchise Fee – P50,000

Security Deposit – P50,000 (refundable upon expiration of the franchise agreement with no interest)

Monthly Service Fee – 5% of monthly gross sales

Renewal Fee – P50,000

Franchise Inclusions

The Waffle Time Franchise Package includes:

  • use of trade name and proprietary marks
  • business operations system
  • mobilization set-up
  • food cart and signage
  • equipment and small wares
  • marketing support
  • operational and technical support

Franchise Application Procedures

These are the steps to apply for a Waffle Time Franchise

  1. Submit application to the Franchise Officer with letter of intent and proposed outlet location.
  2. Upon submission, applicant will be interviews by the Franchise Officer.
  3. The applicant will then receive a feedback of the applications approval or disapproval after one week.
  4. When approved, applicant will then be oriented  and will be required to conduct a foot traffic assessment of the proposed space.
  5. The applicant will be given up to 10 days to submit the site evaluation.
  6. On the 10th day, together with the site evaluation, the applicant will submit the following documents – Community Tax Certificate, NBI clearance, Police clearance, Court clearance, Authority to check bank account, Processing fee of P5,000.
  7. Review and Signing of Franchise Agreement.
  8. Payment of 50% Franchise Fee.
  9. Training of outlet operations of the franchisees and their crew.
  10. Full Payment of the Franchise Fee, Security Deposit and Initial Stocks.
  11. Grand opening of the outlet.

Contact Details



Manila Office Telephone Nos.: (02)584-1601, (02)584-3704, (02)641-1151

Manila Office Fax No.: (02)684-1870

Manila Office Mobile Phone: 0922-892-3441

Manila Office Address: #69 C. Raymundo Avenue, Brgy. Caniogan, Pasig City, Philippines

Iloilo Office Telephone No.: (033)335-0935

Iloilo Office Fax No.: (033)335-0026

Iloilo Mobile Phone: 0922-892-3408

Iloilo Office Address: Door 4, Q.H.P. Building, Arsenal St., Iloilo City, Philippines

Cebu Office Telephone Nos.: (032)255-0918

Cebu Office Fax No.: (032)253-9679

Cebu Office Mobile Nos.: 0922-892-3464, 0928-505-7820

Cebu Office Address: Lot 2, corner Bataan St., Andres-Abellan Extension, Brgy. Guadalupe, Cebu City, Philippines

Cagayan Office Telephone Nos.: (088)855-5011

Cagayan Office Mobile Nos.: 0922-897-6129, 0920-950-5072

Cagayan Office Address: Doña Cecilia Avenue, Corner J.R. Borja Street Ext. Sta Cecilia Subdivision, Gusa, Cagayan de Oro City, Philippines

Davao Office Telephone No.: (082)227-5427

Davao Office Mobile Nos.: 0922-892-3472, 0920-950-5073

Davao Office Address: 20 Sierra Madre Street, Rolling Hills Subd., Bacaca, Davao City, Philippines

Dagupan Office Telephone No.: (075)653-5831

Dagupan Office Fax No.: (075)202-0180

Dagupan Office Mobile No.: 0922-892-3466

Dagupan Office Address: 497 Bolosan District, Dagupan City, Pangasinan, Philippines