Dennis the Grill Boy Franchise


dennis-the-grill-boy-logoGrilled food has always been one of the favourites of Filipinos. With that in mind, there are basically grilled restaurants anywhere you go to fulfil these needs. It’s hard to find one though that knows how to grill food the way you want them to be cooked. Not overcooked nor undercooked but just the right way to cook it and leave your taste buds wanting more. Enter Dennis the Grill Boy and its franchises.

A quick Google search will let you know just how many customers are so enamoured with dining here. A Facebook check in here, a Twitter hashtag there – it goes without saying that they have established themselves as one of the top grilling restaurants out in the market. Some of their bestsellers are:

All time favourites: Crispy boneless chicken, Dennis grilled liempo with special garlic white sauce, and Annie’s lechon kawali.

Barbecue Meals: Pork BBQ, Oriental Chicken BBQ, Luis’ Boneless Chicken Inasal and Grilled Tuna Belly.

Specialty Meals: Betty’s Crispy Pork Sisig, Crispy Pork Sisig with Egg, Breaded Bangus, Romy’s Grilled Rib Eye Tapa Steak, and Pinaputok na Bangus.

Oh and the best thing is they serve unlimited rice. Just how cool is that? Talk about getting more than what you’re paying for! Most people flock to the store simply because of this nifty promo that they offer.

Franchising a Dennis the Grill Boy is going to be one of the best decisions a franchisee can make. Their concept is top notch and anyone can just apply for one without worrying much about trivial things.  They grant a license to operate in a specific location. The franchisee must make a commitment to give it all his got, time wise and effort wise, to operate the store by abiding to the system and standards of Dennis the Grill Boy.


Who can be qualified as a franchise applicant of Dennis the Grill Boy?

  • One who can and must be willing to strictly follow standard operation system of Dennis the Grill Boy
  • Someone who possesses the abilities to manage human resources
  • He must be a success-driven entrepreneur
  • Someone who has the commitment to dedicate time and best effort for this investment
  • A person who has a desirable business track record
  • One who is willing to attend DGB Training Program
  • He must have the financial capability 

Who selects the site?

Dennis the Grill Boy selects the site for the restaurant but the franchise applicant can propose another location for assessment by the company.

How much is the total investment needed for a Dennis the Grill Boy Franchise?

Everything will come around to P 5.5 million, depending on the outlet’s size, location of the store, land and building. The costs covered are for store equipments, franchise fee, building improvement, leasehold improvement, signage, refundable security deposit, POS systems, furniture, fixtures, working capital, initial supplies and expenses.


What are the franchise details?

  • Franchise Fee of Php 750,000.00 + 12 % VAT
  • This includes Operations Support, Use of Brand and Trade Name
  • Opening Marketing Support, training support and Operations Manual.
  • Franchise Term: 8 Years (which is renewable)
  • Product Security Deposit of Php 200,000.00
  • Minimum Space Requirement of 100 sqm
  • Advertising Fee which is 2 % of Gross Sales
  • Royalty and Service Fee which is 5 % of Gross Sales

What about advertising? How much do I need to contribute?

In the event that the FRANCHISOR decides to come up with a national advertisement, the FRANCHISEE agrees to pay, in addition to Royalty Fees, an amount not to exceed two percent (2%) of the total amount of the FRANCHISEE’S Gross Receipts as Marketing Support Fund (MSF).

How does a deposit work?

The FRANCHISEE shall remit to the FRANCHISOR the amount of P 200,000.00, 30 days prior to opening as security deposit. The said deposit shall be made to answer for any and all of FRANCHISEE’S obligations under this Agreement and held by the FRANCHISOR but shall be non-interest bearing and shall be returned to the FRANCHISEE upon the termination or expiration this Agreement less any amounts due to the FRANCHISOR to unpaid supplies and other expenses.


What about Royalty Fees? How do those work?

A monthly royalty fee equivalent to 3% of all gross sales less Value Added Tax (VAT) for the first month of operation and 5% of all gross sales less VAT for the succeeding months. The monthly royalty fee is due on the 5th day after the receipt of such billing. The royalty fee is for the right to continuous use of the Proprietary marks of “DENNIS’ THE GRILLBOY” in the franchised location during the term of the Agreement unless otherwise terminated. In the event the FRANCHISEE fails to pay any Royalty Fees within thirty (30) days after the Due Date, the FRANCHISEE shall in addition to such Royalty Fees, pay a late charge equivalent to three percent (3%) of the late royalty fee payments.

Gross Sales?

Yes. As stated in this agreement, it means the total amount of all sales for cash or on credit whether or not payment is received for such sales in the franchised company less pertinent service charges and value added tax. All payments measured by gross sales shall be accompanied by a statement of gross sales certified to be correct by FRANCHISEE, in which he/she needs to attach a copy of the pertinent tape receipts.

How about the terms of the Dennis the Grill Boy Franchise?

  • Term of franchise shall be eight (8) years from the signing of this Agreement unless sooner terminated as provided for in this Agreement.
  • After the lapse of the eight (8) year term of this first Agreement, parties herein may, by mutual consent renew the same for another five (5) years. The FRANCHISEE may initiate the said request for renewal by submitting a written request for such extension not later than one hundred twenty (120) days before the expiration of the original eight (8) year term. Such request will provide for the period of renewal requested, the terms and conditions of the agreement wherein a proposed modification is sought and such other terms and covenants sought to be included. Negotiations for the renewal shall thus commence and a final renewal of the agreement must be reached no later than fifteen (15) days before the expiration of this Agreement.

Do they provide training? If so, in what ways?

The training of the FRANCHISEE’S personnel will be conducted after the Franchise Agreement is signed, a location is secured and a lease is signed, but before the FRANCHISEE commences the opening of the franchised “DENNIS’ THE GRILL BOY” outlet.

What personnel are they going to be training?

  • Restaurant Manager
  • Kitchen Cook
  • Dining Crew
  • Grill Man
  • Cashier
  • Counter Dispatcher Staff
  • Bookkeeper 

Contact Details

Be a part of the team! If you are interested in a Dennis the Grill Boy Franchise, you can reach them on:


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