Blogging is a powerful marketing tool that can be utilized even by small businesses in order to promote their products and services. Even a small business in the Philippines must take advantage of blogging in order to have a more extensive reach on its target audience. In an article that has been published by Search Engine Journal, it has been concluded that 60% of customers gain favorable impression about a brand after reading something about it, which makes blogging important.
Nonetheless, while blogging can indeed be helpful in the success of the business, such will only be the case if the right strategies will be executed. With such, in the rest of this article, you will know more why blogging matters, how to succeed in blogging, and what mistakes should be avoided.
Why Blogging Is Important
Among other things, blogging is important for SEO, or search engine optimization. For those who are unaware, SEO simply refers to the process of optimizing the online visibility of a website, making sure that it appearas on top of search engine sites. Blogging, through the use of relevant keywords, can be helpful in improving search engine rankings of a website.
More so, blogging is also important because it is an instrument for the dissemination of information. Through the blog of a small business, it is possible to spread information, such as new products of a business. It is a good way to maintain and nurture relationships with customers.
Another good thing about blogging is that it encourages two-way communication, making the readers or your customers involved. Blogs have a comment section where readers can share their insights and this can spur intelligent conversations between readers and those who manage the blog.
In a country like the Philippines where a lot of people are online most of the time, blogging becomes even more vital for the survival of a business, even a small one. There are different blogging platforms, such as WordPress, which can be used for free. If you want a more professional-looking blog for your small business, you can opt to pay a minimal price.
Mistakes to Avoid When Blogging
If you have small capital business ideas, start thinking of blogging now as a means of reaching out and being more visible. Nonetheless, it may not be as easy as it seems. Make sure to avoid committing the mistakes that are mentioned below.
Promoting the Business Too Much
While blog articles are meant to inform and to promote, it should be crafted with caution. Being too promotional can endanger the business as discerning customers may be able to misconstrued such as advertising without solid basis. Your blog should never be treated as a press center, which makes it important to be cautious in thinking about what to post.
Expecting Too Much
Another mistake that you should avoid is being impatient in terms of the results of the blog. You cannot achieve a wide readership just after publishing one or two blog entries. It may take several months before you can establish your blog, which makes it important to learn how to wait and to not give up even if you begin with small readership.
Not Knowing your Audience
Anyone can write, but not anyone can write successfully in such a way that the article can effectively communicate to the readers. With this, for the blog articles that will be published, it is important to first know your audience, the people who will be reading your blog. This will help to determine the most effective tone and approach to come up with a blog that will be well-appreciated.
Tips for Success
If you want to succeed in the use of blogs for your small business, keep in mind the things that will be mentioned below:
Emphasize Search Engine Optimization
In an online world that is saturated in terms of competition, your goal is to be more visible than your competitors and one thing that will help you do so is SEO. When blogging, it is important to pay attention to key components, such as the use of the right keywords and relevant tags. By having the articles optimized, you are increasing the likelihood of being found online.
Just like in any other thing in life, we seem to be excited about blogging at first but such excitement starts to dwindle through time. In this case, it is important to be persistent in publishing blog articles, making sure that it is done regularly, at least once a week. This will provide your readers with the reason to be checking your website.
When blogging, you are not just writing to inform your readers. Instead, you are trying to make a conversation, which means that your goal is to make them leave a comment. To do this, it is good to leave a question at the end of the article, prompting your readers to leave a reply. If there is more interaction with the blog, it means that you were able to have it written effectively.
Never be Boring
The attention span of your readers will be minimal. You only have a few seconds to capture their attention and make sure that they will continue reading until the rest of the blog article. Therefore, it is important to start strong and create a proposition that will make them read all the way to the end. Be concise and straight to the point. It is important to be as creative as possible to captivate attention, and more importantly, to make readers share your blog.
If you want your small business in the Philippines to succeed and dominate the online world, take advantage of the power of blogging. As mentioned, as long as you use SEO, blog regularly, trigger interaction, and blog in a manner that is not boring, success will be easy to achieve. You should also avoid being too promotional, being impatient, and having lack of knowledge about your readers.
Is there any business blogging tip that you would like to share? Feel free to leave a comment.
A graduate of Marketing Management who tried his luck with Sales and soon found himself writing for a living. He began as an Academic Writer before turning into online content and getting serious with his own blog. He daydreams of embarking on an exploration of what the world has to offer while finding inspiration to put his thoughts into writing. He currently contributes for WhenInManila.com. You can check his own blog at themusescamecrashing.wordpress.com.