Learn How to Start a Zagu Franchise


zagu-franchise-philippines.jpgThe Zagu Franchise was the creation of an enterprising woman who got a degree in Food Science from the University of British Columbia in Vancouver, Canada in April 1999.  Its first authorized franchise was awarded in October of 1999 in Manila, Philippines.  Since then, Zagu has grown into more than 200 stores located through out the Philippines.

Their main product is a variety of mixed shakes with tapioca pearls. Customers can choose from this list of available flavors – café latte, hazelnut cappuccino, mocha, jamocha almond, pearl milk tea, melon, strawberry, watermelon, pineapple, black forest, buko pandan, crème brulee, ube vanilla, chocolate, cookies and cream, choco crumble, choco caramel, halo-halo, natural dalandan, natural mango, and natural four season.  They also have an option to add these additional add-ons – pearls, crystals, choco bits, rice crispies, corn kernels and red mongo beans.


Image of Zagu’s menu taken from their website.

Food Cart Franchise Fee

The Zagu Franchise is actually termed the Zagu Dealership Package in their website and investing in this package will cost between P370,000 to P450,000.

Food Cart Franchise Inclusions

  • no franchise fee and no royalty fee
  • authorized to carry the Zagu trademark and logo
  • specially discounted price for purchases
  • continued marketing support through event participation, sponsorship and other marketing approach
  • high profile national preference
  • no defined territory
  • participation in events
  • Zagu standard uniforms
  • service crew training
  • assistance with site selection
  • customized operational system

Steps to Become a Zagu Authorized Dealer

  • Completion of initial questionnaire form
  • Initial interview
  • Initial recommendation
  • Payment of initial deposit
  • Completion and submission of application form and requirements
  • Application interview
  • Final interview
  • Post approval meeting
  • Submission of proposed location requirements
  • Initial ocular inspection / approval of proposed location
  • Final ocular inspection and approval of construction
  • Completion of operating requirements
  • Payment of ad investment package / signing of agreement
  • Construction / fabrication (cart, kiosk, stall and roadside)
  • Service crew training
  • Pick-up of investment package
  • Store opening
  • Submission of 1st week’s gross sales

Zagu Contact Details

Website: www.zagushakes.com

Email: sales@zagushakes.com

Telephone Nos.: (02)687-4432, (02)687-4404, (02)687-5709, (02)687-0140, (02)687-4430 loc. 150 or 113

Mobile Nos.: 0918-888-9248, 0917- 809-8043, 0923-456-3586 

Address: #52 West Capitol Drive, Bo. Kapitolyo Pasig City, Philippines

*updated 4 Aug 2014