How To Start a Lugaw Queen Franchise


lugaw-queen-logo.jpgLugaw Queen was established in November 2007 by Sherwin and Beverly Aquino.  It was first located in San Pablo City and was initially a small take-out counter that serves plain lugaw for just P10.

Because of the success of the first branch, after just three months, Lugaw Queen opened two more branches in San Pablo City and just before the year ended, they ended up with six branches total.  Lugaw Queen continued to expand within Laguna, Lucena in Quezon and in Metro Manila and they grew to 12 branches in just three years.

Today, Lugaw Queen is offering a variety of lugaw recipes unique only to them, not just the plain kind, and all at affordable prices.  They are also open 24 hours a day.  Among their lugaw products include the Lugaw Plain, Lugaw with Chicharon, Lugaw with Tokwa, Plain with Egg, Lugaw with Siomai, Lugaw with Shanghai, Goto, Lugaw with Atay, Goto with Egg, Lugaw with Chicken, Kalinawan, Special goto with Egg and Chicharon, and Arroz Palabok.

They are a member of the Philippine Franchise Association (PFA).

Lugaw Queen Franchise Investment

The Franchise Fee of Lugaw Queen is P150,000.

Total Franchise Investment is around P1,000,000 to P1,500,000 exclusive of tax.

Franchise Inclusions

The Franchise Fee is inclusive of the following:

  • use of business system, trade name and logo
  • pre-opening and start-up assistance
  • comprehensive training
  • continuing operational support
  • operating manual
  • discounts on products and supplies
  • marketing and promotion assistance

Other Information

  • Term of Agreement is for 3 years and renewable.
  • Royalty fee of 3%/month on gross sales paid every 5th day of the following month.
  • Proprietary ingredients to be bought only in Lugaw Queen commissary.
  • 1% monthly gross sales advertising fund of all franchisees.
  • Installation of a POS (point of sale) hardware and subscribed with PLDT SME at P3,200 inclusive of telephone, internet and checkout services per month for proper monitoring of sale and inventory.

Contact Details

For more information regarding Lugaw Queen, you may contact them through any of their contact details below.



Telephone nos.: (049)573-3471, (049)573-3755

Mobile nos.: 0928-462-3092, 0947-195-3123

Address: Marfori Subd. Road 4, Brgy. Silangan, Calauan, Laguna, Philippines