How To Start a Magic Melt Franchise


magic-melt-logo.jpgMagic Melt started in the late 90s as a small specialty shop in Cebu City, Philippines.  They initially sold special ensaymadas but then evolved into making other Filipino delicacies to serve their Filipino customers.  Realizing the need to add more products because of the growing demand, they began expanding their outlets and products to other parts of the Philippines and internationally as well.

Their famous products include a variety of specialty ensaymadas, breads, pastries and other sweets.  Magic Melt strictly adheres to the standards of the food safety and practices of the HACCP (Hazard Analysis Critical Control Point) system.  They also comply with the standards of GMP (Good Manufacturing Practices) and they are also the first food manufacturing company that was verified and approved by Sure Seal, the only trust-mark provider in the Philippines that ensures safe trade on the internet.  Being also Halal-certified, this ensures that anyone can have a taste of their specialty delicacies.

Magic Melt is open for franchising.  They are also a member of the Philippine Franchise Association (PFA).

Franchise Fee

Magic Melt Franchise Fee is P50,000.

Estimated total investment is P120,000.

Franchise Inclusions

The Magic Melt Franchise Package includes the following:

  • use of trademark and logo
  • site selection and evaluation assistance
  • business start up assistance
  • food cart construction and fabrication
  • pre-opening training on operations
  • franchise operations manual
  • product and customer service training
  • bulk pricing on proprietary products and supplies
  • grand opening assistance
  • marketing, advertising and promotional support
  • business mentoring
  • refresher on new products, services and promotions
  • national and local marketing support

Other Information

Magic Melt Franchise is absolutely with zero royalty.  That means that you get a faster ROI.

Magic Melt Food Cart requires only 4 square meters minimum located in high traffic areas such as malls, supermarkets and groceries, transportation terminals, schools and major thoroughfares.

Estimated payback period is around 3 to 6 months on areas with high foot traffic and around 7 to 9 months on areas with normal foot traffic.

Contact Details

If you’re interested in getting a Magic Melt Franchise, you can contact them through any of their contact details below.



Manila Telephone nos.: (02)641-0753, (02)262-7944, (02)643-9001, (02)641-0753

Cebu Telephone nos.: (032)495-8621, (032)495-8903, (032)340-8619, (032)262-7326, (032)262-7944, (032)232-2787

Cebu Fax no.: (032)341-2973

Mobile nos.: 0923-708-6706, 0917-309-0740

Head Office Address: Bankal, Lapu-Lapu City, Philippines

Cebu Office Address: Salinas Drive, Lahug, Cebu City, Philippines

Manila Office Address: M. Eusebio Ave., Barangay San Miguel, Pasig City, Metro Manila, Philippines



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