A Guide to Start a Mrs. Fields Franchise



If you have a passion and commitment in a franchising business, then you must choose a franchising endeavor that will give you a good return of investment. One of the best and most successful franchising stores in the country today is Mrs. Fields Franchise. And the good thing about being a franchisee of Mrs. Fields product is that it is recognized globally and considered as America’s most beloved and popular brand of snack house because of its delectable chocolate chip cookies that everybody loves.

Mrs. Fields Philippines was introduced to the Philippine shores in 1994.  By 2007, Cookie Café Franchise System, Inc. became the Master Franchisor of Mrs. Fields in the Philippines.  Through its commitment to brand innovations and rapid expansions, it has grown to a total of 22 stores out of which are three franchised stores.  Our stores are located in commercial establishments within the Metropolis offering Oven Fresh Premium Bakes coupled with the extended line of gifting items, beverages and other refreshments.  To date, Mrs. Fields Philippines is a great opportunity for those who have the passion and commitment in pursuing a career in franchise business.


Mrs. Fields Franchise Packages

Mrs. Fields Cookie Café 


Mrs. Fields Cookie Café is a Specialty Gift Shop that offers Mrs. Fields core bakes (cookies, brownies and muffins), a select range of pastries and beverage (hot and cold) and gifting items as well as pre-packed products perfect for the take home and quick dine-in market.  This store has the options to install a bar table and/or two square tables, good for 4 – 10 persons.  The space requirement is around 9-12 square meters.  Its estimated return of investment is within 2-2.5 years. The total franchise fee / investment for this franchise package is Php 1,100,000.

Mrs. Fields Kiosk


Mrs. Fields Kiosk is a Premium Gift Shop carrying a wide array of gifting ideas paired with their well-known treats of cookies, muffins and brownies and gifting items perfect for take-home markets. The space requirement is around 4-6 square meters.  Its estimated return of investment is within 2-2.5 years. The total franchise fee / investment for this franchise package is Php 750,000.

Standard Franchise Package Inclusions

  • Store Location Assistance
  • Store Design & Planning
  • Construction
  • Equipment and Wares
  • Initial Stocks and Supplies
  • Marketing Collaterals
  • Training of Franchisees
  • Franchise Fee
  • Personnel screening and training for the 1st batch of store employees


Contact Details

If you are interested in acquiring a Mrs. Fields Franchise, you may contact them through the following below:

Website: www.mrsfields.com.ph

Facebook Page: www.facebook.com/MrsFieldsPH

Twitter: twitter.com/mrsfields

Email: rsantos@mrsfields.com.ph, info@mrsfields.com.ph

Phone No.: (02)501-3037 loc. 105

Mobile No.: 0917-554-5308

Address: UPRC Building 1, 2230 Don Chino Roces Ave., Makati City, Philippines

Contact Person: Raffy A. Santos, Business Development Officer

(updated 22 April 2014)