Dairy Queen Franchise


dairy-queen-logoIt has been more than 60 years since Dairy Queen first started (in Joliet, Illinois) serving dessert that people love until now. Dairy Queen, keeps innovating its products, offering something new year after year and keeps fulfilling ice cream cravings all over the world. Each of the products, Dairy Queen offers never fail to capture the hearts of everyone. But aside from ice creams and other dairy desserts, Dairy Queen also offers sandwiches and other snack delights to complete its menu offerings. Starting 1972, Dairy Queen has expanded internationally, namely: Japan, Middle East, and Mexico among other outlets. Boasting of 6000 outlets, Dairy Queen is among the largest and top ice cream chain globally. Dairy Queen is operated and owned by Araneta Group in the Philippines, (Taco Bells and Pizza Hut Franchise owners).

Dairy Queen Products

  • Blizzard (The original creamy, smooth and thick combination of fruits and cookies goodness served upside down)
  • Moolatté (Frozen blended coffee available in Matcha Green Tea, Mocha, Cappuccino, Caramel, Double Fudge and French vanilla flavours)
  • Banana Split Royal Treat (Sweet banana covered with fruits and chocolate toppings)
  • Classics (Vanilla, Double Cocoa Fudge, Strawberry, Caramel Shake, Cones, Dipped Cones, and Sundae)
  • Dilly Bars and Dairy Queen Sandwiches To Go
  • Cakes perfect for every special occasions shared with family and friends

In the Philippines, Dairy Queen opened in 2006 and currently has several branches all over the country. Dairy Queen Outlets in the Philippines are the following: Bulacan, Valenzuela, Quezon City, Marikina, Madaluyong, Makati, Rizal, Pasig, Baguio City, Taguig, Las Pinas, Muntinlupa, Cavite, and Laguna among others.


Dairy Queen Franchise Offered – Single Unit Franchise

Type – Counter

Target Franchise Area: Metro Manila , Visayas, Mindanao

Stores must be located in office buildings, restaurant fronts, shopping centres, airports, bus or train terminals and other locations that have high foot traffic count.

Startup Costs, Ongoing Fees and Financing Information

  • Total InvestmentP2,000,000 – P60,000,000 (Depending on the size of store)
  • Dairy Queen Franchise Fee – P1,250,000 – P1,750,000
  • On-going Royalty Fee – 4% of gross sales
  • Term of Franchise Agreement -20 years, renewable
  • Financial Requirements:
  • Net Worth – P37,500,000
  • Liquid Cash Available – P20,000,000

Supports Franchisees Receive from The Franchisor

  • Training Program – (Available at Dairy Queen Headquarters) conducted for 3 weeks. At franchisee’s location, Pre- and post-opening. At existing DQ store, training is 2 weeks.
  • On-going Support – Newsletter, Meetings, Toll-free phone line, Grand opening, Field operations/evaluations, Purchasing cooperatives
  • Marketing Support – Co-op advertising, Ad slicks, National media, Regional advertising,
  • Other marketing support (Local promotions program) 

Contact Details

If you need more information regarding the Dairy Queen Franchise, you may contact them through their contact details below:

Website: www.dairyqueen.com.ph

Facebook Page: www.facebook.com/dairyqueenphilippines

Phone No: (02)631-8782

Contact Person: Mr. Jerome Taguin

Address: 3/F Pioneer Business Park, Fairlane St., Bo. Kapitolyo, Pasig City, Philippines