6 Proven Steps to Improve Your Website Rankings on Google

Improve website Rankings on Google
Photo by Firmbee.com on Unsplash.com

If you want to improve your Google rankings, you need to do a few things. In this article, you will learn about some of the most important steps that you need to take in order to see an improvement. So, if you’re looking to boost your website’s ranking on Google, read on!

1. Take Advantage Of Keywords 

Keywords and key phrases are some of the most important search engine tools, so use them well. The folks at Excite Media say that using them strategically can result in a significant improvement of your website’s ranking on Google. That’s why you need to think hard before using them and putting them in your article.

The first step is to do some research and find the most relevant keywords for your business. There are many free tools online that can help you with this, such as Google AdWords Keyword Planner and Ubersuggest. Once you have a list of potential keywords, it’s important to use them throughout your website content, including in titles, headings, and meta descriptions.

Another important factor is how often you mention those keywords on your website. The recommended number is around three times per page, but make sure not to overdo it, or else you could get penalized by Google.

2. Improve The User Experience 

Users cannot be frustrated while using your website, so improving the user experience is a must. 

There are many things you can do to improve it, but here are some of the most important ones:

    • Make sure all links work and lead to the correct pages.
    • Use easy to understand language and avoid jargon.
    • Organize your content in a logical way.
    • Test your website on different devices and browsers.
    • Fix any errors that users may encounter.
    • Make your website easy to navigate.
    • Avoid using pop-ups or autoplay videos and music.

If visitors to your website enjoy using it, they are more likely to return in the future, and Google will take notice. Improving the user experience is one of the best ways to improve your website’s rankings on Google.

3. Write Interesting Content 

Your blog posts must be filled with interesting content from your industry at all times. You must make sure that you know what your readers want from the writing, and you will find that it is much easier to improve rankings on Google when writing high-quality content. 

The text should always be keyword-rich, but do not force keywords into sentences just for the sake of trying to boost search engine rankings. Instead, keep writing interesting pieces for your audience and watch as your page views increase over time. Your site will earn more money because people are spending so much time reading about things they really care about in life!

Your blog posts should include images or videos whenever possible because these visual elements help draw attention to the writing itself. 

4. Use Links Wisely 

Authority links are an important part of SEO. When used correctly, they can help improve your site’s rankings on Google. However, using links incorrectly can hurt your ranking and even get your website penalized by Google. 

Rankings on Google
Photo from Pixabay.com

Always make sure all of the links on your website are relevant to your content. You should never use too many links or too few links. A good rule of thumb is to have one link for every two or three paragraphs of content.

It’s essential that you use high-quality, authoritative links from reputable websites and always avoid using spammy or artificial link-building techniques.

5. Optimize Images

You will also have to optimize your images. This means optimizing the file size and using the correct keywords and captions.

Optimizing your videos is also important. You want to make sure that they are properly keyworded, as well as add transcription if you post them on YouTube. This will help improve your rankings on Google.

If you follow these simple steps, you can see a significant improvement in your ranking on Google!

6. Use H1 and H2 Header Tags 

These tags serve as a way to structure your content using headings. This makes it easier for both people and search engines like Google to understand what your content is about.

Most importantly, using header tags gives you the opportunity to include keywords in them. Our first blog post was not using these, but we will do this from now on. 

Keep an eye out for any errors that can come with using H tags, such as having more than one H tag per page or using different sizes of heading on the same page (for example, using an h12 followed by an h31). Both of these are considered bad practices when it comes to SEO and should be avoided at all costs.

Google rankings are one of the most important aspects of a successful business in the modern era, so make sure you make the most out of keywords and key phrases. Always work on improving your website and write interesting content every week. Use all your authority links wisely and always optimize images and videos. Finally, make sure you use header tags without any spelling mistakes so that Google would make you more discoverable. Fix these things, and you’ll be on your way towards large revenue!

Want to read more of our latest posts? Check out these ways to boost your eCommerce revenue.