Everything You Need to Know About Fruit Magic Franchise


As healthy living becomes more and more popular today, a pioneer in the fruit shake industry has been making waves long before healthy living became a fad.  Fruit Magic has been creating healthy fruit juices, shakes and smoothies since 1993.  Proud of their all-natural, free from preservatives and chemical juice and fruits, Fruit Magic continues the tradition of giving consumers a healthy and natural option for their well-being.

Established by the Hernandez and Escolana Famlies in 1993, they consulted friends from the medical field to start a healthy living diet.  Back then, fresh and natural juices were hard to find.  You would have to go to a high-class restaurant as fruit shakes stands weren’t the “in” thing that time.  So both families decided to create Fruit Magic, a healthy alternative to packed juice and sodas for those who would like to live a healthy and guilt-free life.  The first Fruit Magic store opened at SM Mega Mall and turned into an instant success with no competition in sight.  Soon after two more branches opened up in Glorietta and Landmark.


The Fruit Magic Franchise welcomes interested individuals with open arms to help spread the natural and healthy life.  Some perks of being part of the Fruit Magic family are:

  • The use of corporate identity and trademark
  • Use of proven business model, system and operations procedure
  • Site evaluation
  • Prototype architectural design and assistance
  • Comprehensive operations manual
  • Extensive franchise training, support and guidance
  • Centralized commissary to deliver you the highest quality of materials
  • Continuous product research and development
  • Local and system wide marketing support
  • Pre-opening and grand opening support
  • Open and constant communication with Fruit Magic franchise team

So who can franchise Fruit Magic and help in their cause?

  • People who are highly motivated to success
  • With strong entrepreneurial spirit
  • With business experience
  • With successful professional track record
  • Commited to providing superior customer service
  • Willing to devote time and effort
  • Financially capable
  • Willing to adapt to the company culture that helped Fruit Magic succeed

How can you apply for a franchise? Follow these steps:

  • Fax or mail a letter of intent
  • Attend the head office franchise presentation and briefing
  • Submit a filled-out franchisee pre-qualification form
  • Submit a colored ID photo of the applicant
  • Submit site location proposal with vicinity map

After careful evaluation and once approved, you will be invited to a meeting with Fruit Magic to discuss the details, terms and conditions of the franchise package at the headquarters.

The Fruit Magic Franchise package fee is 399,999 pesos only, which includes the following:

  • Franchise fee of 224,000 pesos
  • Basic equipments worth 165,000 pesos
    • Cart
    • Juicer
    • Blender
    • Tools
    • Utensils
  • Pre-operating expenses worth 10,000 pesos
  • Royalty fee of 5% of gross sales

Terms of the franchise is 5 years to operate and an option to renew for another 5 years with 50% discount on the franchise fee.  Fruit Magic has an estimated return of investment of 1 year and 9 months to 2 years depending on the size of the store and leasing arrangements.

Contact Details

If you are interested with the Fruit Magic Franchise, you may contact them through their contact information below:

Website: fruitmagic.com.ph

Email: contact@fruitmagic.com.ph, franchise@fruitmagic.com.ph

Manila Phone Nos.: (02)364-3621, (02)364-6927

Manila Fax No.: (02)366-2934

Cebu Phone No.: (032)422-4377

Manila Address: FRUIT MAGIC FRANCHISE CORPORATION, #27 Rizal Avenue Extension, Grace Park, Caloocan City, Philippines

Cebu Address: #2 Sta. Rita Street, San Vicente Village, Mandaue, Cebu City, Philippines