There is a saying that mentions how great success stories come from a humble beginning. Mostly, this talk about how individuals build themselves up from small origins. The same goes for business. Ask any multinational company you know, and they will have the same story – how they started out as a small brand, and how they worked hard to be what they are right now.
It is stories like these that show that small businesses always have a boxer’s chance of succeeding in the future.
One of the many time-tested ways that startups have used to grow their business is participating in trade shows. This is an event where brands gather in one place to reach out to an audience that they may or may not have planned to target. It is a gathering of people from all walks of life, and that is what made it possible for even a small company that provides stands for events in Barcelona to be present in events that may be held in other cities around the world.
Why should you attend these kinds of events?
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A Larger Audience
International trade shows have seen a drastic yearly increase in the number of its participants and guests. On average, they have amounted to 5,211 visitors which shows an increase of 4,601 visitors the year prior. That is why it makes it the perfect place to gather as much leads as possible which are vital when you have plans of scaling up your business.
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Research
As mentioned above, trade shows gather brands from all over the world into one place, and along with them, products that they are currently developing for the public to have in the future. They test the public’s reception to these products and see if there are any grounds to continue.
Being as it may, this is the golden opportunity to see what your competition is doing. If you are not aware of the technology’s possibility, then at least, now, you do.
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Additional Training
Preparing for the trade show involves many technical skills. How to interact properly to people, and many social aspects are normally being touched upon. It might also be a good time to let them learn more about the company. However, more importantly, train them to educate themselves about the products that are going to be present during the trade show. That way, they will know how to explain how it works when guests ask them on the day.
Moreover, organizers may have also set-up training environments within the show itself in which staff members and owners alike for the betterment, not only for the company but also for the individual.
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Education is a Two-Way Street
Educating the public about your value as a company and your products is a given. What most might overlook is the learning opportunity that you can get from your customers. Their questions can be a look into how the consumer-base is currently thinking. You can keep this in mind as you further expand your brand.
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Reassured ROI
Regardless of what time it is, marketing is always that one tool that your company desperately needs, and when done right, the returns are vital. Unfortunately, not all marketing strategies are guaranteed to work. However, event marketing gives you a higher possibility of success.
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Expansion
This comes along with the exposure that an international trade show can give you, making your brand visible to consumers that you may not have dreamed of reaching out to.
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Networking
The fact that this is a gathering of various brands and businesses gives you the opportunity to reach out to them. Look for those who may help you in furthering your business along. It does not matter if it is a supplier, a vendor, or maybe a collaboration with a brand much larger than yours.
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Closing Deals
Nothing beats an in-person negotiation to close deals and set-up meeting for the future. Getting an answer immediately saves you valuable time which you could spend for something other than chasing phone calls and e-mails.
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A Personal Connection
As mentioned before, being physically there to negotiate and talk to consumers is important. Interaction guarantees the consumer that there is a person behind the brand. It is something they call relatability, which has been found to be important to many of the public nowadays.
Guests who attend trade shows do so with the intention to buy. That is why being able to physically show to them the value of the product shortens the lead-to-sales transition which is normally longer if it was only done through any other means of communication.
